Aris Case Study
Packaging Manufacturing
10.000 orders annually
Ukraine
January - August 2023
Project Description
In a collaborative effort with Aris, Havedevs undertook the comprehensive redesign and development of Aris's e-commerce websites, including aris.shop, aris-pack.pl, and aris-pack.com. The objective was to create modern, intuitive online platforms that enhanced user engagement and streamlined the shopping experience. These platforms were designed to support extensive product lines and incorporate e-shop functionality to facilitate both business-to-business and consumer sales.
The project focused on creating attractive, user-friendly websites that not only looked good but were also functional. This meant adding advanced e-shop features to help users from the start of their shopping journey all the way to checkout. The websites were developed to support different types of sales, including both direct to consumer and business-to-business, accommodating various customer needs like bulk ordering and customizable pricing options.
The project focused on creating attractive, user-friendly websites that not only looked good but were also functional. This meant adding advanced e-shop features to help users from the start of their shopping journey all the way to checkout. The websites were developed to support different types of sales, including both direct to consumer and business-to-business, accommodating various customer needs like bulk ordering and customizable pricing options.
About Client
Aris, a Ukrainian company, is a leader in innovative packaging solutions, catering to a global clientele.
They offer a diverse array of products designed to meet the unique needs of various industries worldwide. With a strong commitment to sustainability and high quality, Aris focuses on creating packaging that not only safeguards the products but also boosts brand image and enhances customer satisfaction.
By utilizing eco-friendly materials and processes, Aris ensures their packaging solutions exceed customer expectations, positively impacting the environment and improving the consumer's experience with brands across the globe.
They offer a diverse array of products designed to meet the unique needs of various industries worldwide. With a strong commitment to sustainability and high quality, Aris focuses on creating packaging that not only safeguards the products but also boosts brand image and enhances customer satisfaction.
By utilizing eco-friendly materials and processes, Aris ensures their packaging solutions exceed customer expectations, positively impacting the environment and improving the consumer's experience with brands across the globe.
Challenges
The project presented several complex challenges, including:
User Experience Optimization
One major task was designing a user-friendly interface that could accommodate a diverse range of products while ensuring an intuitive shopping experience for all users.
Localization and Customization for Different Markets
Creating tailored sites for different locations—specifically the EU, Poland, and Ukraine—posed a unique challenge. Each site needed to have a distinct look, cater to local languages, and operate with local currencies, all while maintaining a cohesive brand identity across regions.
Integration of E-Shop Functionality
Another significant challenge was seamlessly integrating comprehensive e-commerce capabilities. This included setting up a secure checkout process, robust inventory management, and efficient customer account management systems.
Scalability and Performance
Ensuring that the website architecture could handle high traffic volumes and maintain performance with large product inventories was crucial. The sites needed to be scalable and robust enough to support growing user numbers and expanding product lines without compromising on speed or user experience.
Technologies
Havedevs utilized a comprehensive suite of tools and technologies to build robust and scalable websites for Aris:
- WordPress: This content management system (CMS) was central to the project, enabling easy updates, management of content, and integration of e-commerce functionalities. WordPress's flexibility allowed for the customization required for different regional sites.
- Figma: Used for designing the user interfaces, Figma facilitated collaborative design efforts. This tool helped ensure that all interfaces were intuitive and aesthetically pleasing across different devices and regions.
- Slack: Communication and coordination were streamlined through Slack, ensuring that all team members remained aligned and could respond swiftly to any project developments or requirements.
- Responsive Design: Implementing a mobile-first design strategy was crucial to ensure accessibility and a seamless experience on all devices. This approach helped in adapting the websites to various screen sizes and orientations.
- SEO Tools: Various tools were employed to enhance the sites' search engine optimization, ensuring that they ranked well and were visible to the intended audiences. These tools helped in analyzing and optimizing web pages to improve search rankings.
- Advanced Web Development Frameworks: To support fast loading times and enhance security, modern development frameworks were leveraged. These frameworks provided a reliable foundation for developing high-performing and secure websites.
These technologies combined to create a powerful digital presence for Aris, tailored to meet the needs of diverse markets while ensuring high performance and user engagement.
Results
The comprehensive redesign of Aris's websites brought about several significant improvements:
Increased Traffic:
The new user-friendly design and clearer navigation paths made it easier for visitors to find what they were looking for, resulting in a significant uptick in website traffic. This increase in visitors not only showed that more people were reaching the site but also that they were engaging more with the content and spending longer periods browsing.
Enhanced Sales:
The improved e-shop features, such as a smoother checkout process and better product display, made shopping on the site more appealing and straightforward. These enhancements led to an increase in sales and repeat customers, as the site could effectively convert visits into purchases.
Positive User Feedback
Customers reacted positively to the updated websites. They appreciated the new designs for their professional look and ease of use, which made navigating the sites a more enjoyable and less frustrating experience.
Greater Customer Retention:
With a more intuitive and attractive interface, customers were more likely to return to the site after their initial visit. The convenience and satisfaction provided by the enhanced features encouraged loyalty and repeated business.
Boosted Brand Image:
The modern and professional appearance of the websites also helped to strengthen Aris's brand image. A well-designed website reflects positively on the company, suggesting that Aris values quality and attention to detail, qualities that customers look for in a brand.
These outcomes collectively underscored the success of the redesign project, demonstrating how well-executed digital enhancements can significantly boost a company's online presence and business results.
Learnings and Future Opportunities
Key Learnings
User-Centered Design:
One of the main lessons from this project is the importance of focusing on the user's experience. Creating a website that is easy and pleasant to use is crucial in e-commerce. We learned a lot from listening to what users had to say about our website. Their feedback helped us make changes that made the website better and easier to use.
Technical Scalability:
Another important lesson is that we need to keep checking and updating our website to handle more visitors and add new features. This is important to make sure the website can grow and keep up with new technology and customer demands.
Future Opportunities
Expansion of E-Commerce Features:
We see a lot of opportunities to make shopping on our website even better. We want to add features like personalized shopping experiences, where the website suggests products you might like based on what you have looked at before. We also want to use artificial intelligence to give smarter recommendations and improve our customer service tools to help people faster and more efficiently.
Global Market Penetration:
Now that our e-commerce platform is strong and working well, we think there is a big opportunity to start selling in new countries around the world. This could really help us grow by reaching more customers in different places.
These learnings and opportunities show us what we've done well and where we can improve. They set the path for our future efforts to make our online store even better and to reach more customers worldwide.
